Spring flowers

Delicate dusty shades

Jump into spring with beautiful floral prints in delicate dusty shades ranging from soft baby pink to intense dark blue. This season offers a bold print theme that is the very essence of the soyaconcept signature.

Must-have prints

Our print designers have taken inspiration from mainland Europe – home of the elegant camellia, and the exotic botanicals of the South American jungle. We’ve been playing with dots, paisley, graphic elements and fascinating birds like the hummingbird to create unique and vibrant must-have prints.

This season offers a bold print theme that is the very essence of the soyaconcept signature.

Florals that suit every look

There are classic, muted floral print dresses and tops suitable for everyday as well as special occasions, and feminine, modern prints in new interpretations that capture current trends to create a chic casual look. In short: florals that suit every look.